# identity.md

## Organization Overview
- **Company Name:** Amira Rugs
- **Mission:** To create an unrivaled collection of rugs ideal for the homes of the American West, offering an eclectic mix of fine and casual options that meet high standards of quality construction and inspired design.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Opened in 2005 in Missoula, Montana.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to quality construction, inspired design, and curating an eclectic, unrivaled collection of rugs.
- **Relevant Links:** [About Us](https://amirarugs.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates a retail showroom and an online platform, offering a curated selection of fine and casual rugs with a focus on quality and design. Provides customer benefits such as no sales tax and free shipping.
- **Location(s) and Geographic Presence:** Primary showroom located at 1121 West Kent Ave, Missoula, MT. Serves the homes of the American West through its physical location and a broader market via its online presence.
- **Key Partnerships and Affiliations:** Details forthcoming.